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One thing I love about all of Chase’s latest new card designs is the trim they put on their plastic cards. This is a great new design concept that subtlety stands out for items that are used in our everyday lives.
Dec 02 2012
Sep 22 2012
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Attention to detail. Speck certainly earned some brownie points in my book with this custom made box.
Jul 25 2012
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Thought I was grabbing a Splenda when I went for the yellow one. Goes to show how much color does for a brand in a particular form factor.
Jun 11 2012
Ease The Sticker Shock
Funny story. Every month when I get charged for my pet insurance I get an lovely email from the company telling me about a few things about keeping my pet healthy and happy.
I think this is one of the best ways a company can remind their customers that a payment has gone through; Not just a we processed your payment but we processed your payment and we care that you really have a great experience with out service.
Jun 09 2012
Flying High (Above Other Emails)
I got an email from Delta the other day that caught my attention when I was sorting through my lovely daily deals. Take a look at the subject line and you’ll see why I think Delta nailed it with this one. I’m not sure how they knew I had an iOS device, but this one email stuck out among every other email in my inbox.
Kudos to Delta for taking advantage of something so simple that to this day, I haven’t even seen anyone else do.
Social Alone Time
I went for a run today using the Nike+ GPS app, and was pleasantly surprised to hear the sound of cheering as I was running. Turns out, when people like the status that gets generated by the app, the sound plays. Interestingly enough, it was probably the best type of motivation I could ask for.
It’s interesting to think how what was once something that was once reserved to be alone is now social, and done in a manner that’s not only not intrusive, but enhances the experience altogether.
Mar 25 2012
Mix It Up
The other week I just happen to have seen a Redbox dispenser in a Boston subway station. Just because something goes against the norm, doesn’t mean it doesn’t make perfect sense.
